http://www.youtube.com/watch?v=RKKEXywZ9w4

This is for the Carte Noir advert
I like this advert because it makes coffee look so dynamic.
At first you think its a new film that's out and your like wow I really want to watch that, and you watch the advert then at the end when you figure that its a coffee advert you feel like you have to buy this awesome coffee.

The filming uses white and red to contrast fire and ice. With ice and fire people fighting over a coffee bean. Its like Romeo and Juliet with fire and ice powers the whole thing has a solid plot and shock ending and that is way more then I would expect from a brand like Kenco.